January 31, 2015


Alexa's new best friend - the fat IMATS squirrel.

IMATS 2015

So earlier this month the Half Baked team was able to make it down to Pasadena for the International Make-Up Artist Trade Show. IMATS is a trade show for the amateur to professional make-up artists and make-up lovers alike. They had people with beautiful painted faces to the most elaborate costumes. We even got to meet a real life Carl from 'UP!'.

We got there before 11 but the line was already going around the block. The line itself went pretty smoothly. We finally got in and it was already packed. Our first stop was Dose of Colors. They have a line of liquid lipsticks that dry matte and are coming out with a limited edition color 'Black Rose'. Waited for over an hour to get to the front to find out that it was all sold out :( While we waiting outside we saw the line for Anastasia Beverly Hills and it was twice as long. The NYX booth was also very crowded and our beloved Soft Matte Lip Creams were all gone. Went to the Crown Brush booth and although things weren't sold out, it was again, just very crowded that getting the brushes you wanted was kinda tough. Went over to the Frends booth and they had $2 dollar eyeshadows in very, very large pans. I am kinda regretting that I didn't get any lol. Also discovered a brand I've never heard of called J.Cat beauty. They had a really good deal for their 'Wonder Lip Paints' (comparable to Obsessive Compulsive Cosmetics' lip tars) which were 3 for $10. Got a lot of dark vampy colors and I'm really excited to try them out. Just roaming around the aisles it was very crowded and there were lines everywhere. So as you can see, it was just a very packed event. We did get most of the things that we wanted tho.

I'd say the coolest part about IMATS is passing through the make-up history museum with pieces featured in major films. It's a trip to see how life-like these makeup artists can get those pieces to be. We also got lucky and got to meet +PatrickStarrr!

Would I go back next year? Not thinking about it lol. The lines you have to wait in and the crowdedness of it all doesn't compare to the discount you get. Personally, I would rather pay full price for some items than to wait in line for five hours. I do recommend going once in your life though. Super excited to play with all the things we got.

Stay tuned for a review on the products we got at IMATS. 'Til next time!

in peace& love,

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